Print marketing remains the most effective way to advertise services and products.
We're sure that you will agree with us when you proceed through those stats – 56% of customers locate printed collaterals for example postcards and mails are the most trustworthy parts of advertising, while 44% of clients visit a business site after receiving direct mail.
One can easily go for Outsourcing Transactional Mail to increase their success rate.
However, you have to make sure that your marketing and advertising pieces stick out in the crowd.
Well, adding smart visual elements to your email pieces can capture the imagination of your audience the best away, subsequently increasing your visibility.
Beginning from the most elegant to extremely distinctive and from slick and smart to utterly magnificent, there are lots of design options available.
You want to use them subtly to match your target audience. Below are a few different methods that you can add personality to your collaterals to strike an immediate chord with your prospects.
Layout Tips for Postcard Printing
Based on what sort of look you want – chic or traditional, mellow or festive – you can add different customized effects for your postcard to create impact. Listed below are leading three design components that are in fashion:
1. Embossing: This approach is used to make a three-dimensional (3D) effect with the help of etched dyes made of different metals like copper and brass. Consider using metal embossing if you want your pieces to seem classy.
2. Foil Stamping: It entails the use of metallic or pigment foil to create a 3D effect. While metallic foils exude a shimmery appearance, holographic foils are generally used to create a'high tech' appearance. Matte pigment foils exude an understated elegance, while leather or pearl foils increase the glamour quotient.
3. Using Metallic Ink: Ditch the normal black or colored ink for metallic kinds to get a more lustrous look. Made from reflective particles, these inks come in silver, gold, aluminum, as well as in vibrant hues including red, purple and blue.